LIVINGLIVING
NEWS
REPORT
WORLD
DIABETES DAY
A brief review of a few of the things that
happened this year to help raise awareness.
The International Diabetes Federation
(IDF) promotes the annual World Diabetes
Day and this year focused on women's
health, stating that 1 in 10 women are
living with diabetes, though across
the world many do not have access to
education, treatment and care. They also
supplied an app that meant users could
include the WDD's 'blue circle' symbol, to
add to selfies and share around. It is still
downloadable from
IDF-WDD-Selfie_app
ASCENCIA
The company showed its support for
the World Diabetes Day 2017 theme,
Women and Diabetes, by publishing
30 portraits of inspiring women from 28
countries who are making significant
contributions to advancing diabetes
care around the world. These portraits
have been individually painted by hand
on tablet devices and were published
on social media throughout WDD. The
notable women featured in this campaign
include patients, healthcare professionals,
scientists, journalists, bloggers, caregivers
and employees from Ascensia Diabetes
Care and partner company Panasonic
Healthcare. The full set of portraits is
available at www.ascensia.com
DEXCOM
Dexcom UK marked its one-year
anniversary of operating in Edinburgh.
The city was chosen one year ago as the
company's European and Middle Eastern
headquarters due to its huge pool of talent
from medical, commercial and technical
access fields. Drawing on this talent,
Dexcom's staff base has grown to more
than 100 today and is still expanding. To
celebrate its first anniversary, the company
fundraised by cycling 100km at its head
office and donated £1,000 to INPUT, the
patient advocacy charity.
SANOFI
The company has expanded its Kids
and Diabetes in School (KiDS) program,
part of its Access Accelerated Initiative,
an educational program, developed with
the IDF and the International Society
for Pediatric and Adolescent Diabetes
(ISPAD) that aims to foster supportive
school environments that create a better
understanding of diabetes. It provides a
toolkit for teachers, school nurses and
other staff, school children (6-14 years old)
and parents to help them manage their
condition and combat the stigma that can
come with it while raising awareness of
the benefits of healthy diets and physical
activity to help prevent children from
developing Type 2 diabetes.
The toolkit is in nine languages and
has so far reached 45,000 children in
India, Brazil, Pakistan and UAE. The
program is being expanded this year
to countries where the incidence of the
disease is rising fastest, such as Poland
and Egypt.
This year Sanofi presented a digital
campaign designed to remind the world
that #Every1Matters - and that anything
is possible with diabetes.
www.every1matters.life