KITLIVING
continued over
consulting company) revealed that in
the four weeks from 23 Feb to 22 March
British shoppers spent an extra £130m
on everything from ice cream to frozen
meat and poultry as they filled up their
freezers before the lock down began
on 23 March. Total sales of frozen food
jumped 28.3% in volume and 28.1% in
value compared to the same four-week
period in 2019. According to the BFFF
the rate of sales has continued with some
retailers reporting a 48% increase in the
sale of fish fingers and a 68% increase in
purchases of frozen peas.
Richard Harrow, BFFF chief executive
said, "While total sales of frozen food have
been increasing in recent years, many
people returning to the freezer section will
be surprised by the innovation and quality
of the products now available.
Local focus
Research has shown the incredible
strength of communities as residents,
local pubs and restaurants supported
each other during lockdown. Boris
Johnson announced that "there is
such a thing as society" as he thanked
the British public's response to fight
the coronavirus, a sentiment echoed
in the research which involved more
than 2,000 people nationwide (source:
nationally representative survey of 2,000
adults in the UK, conducted by OnePoll,
commissioned by High Speed Training).
It found that 71% believe takeaways and
deliveries from their local pub or restaurant
could be considered an essential service
TOP: National faves, takeaway chips.
ABOVE: Hydrative help from water cubed.