Page 0028

28

LIVING

The blue balloon challenge!

Awareness, awareness, awareness…

Georgia Alford is Medtronic's community

manager for the UK and Ireland. While she

looks after the company's Facebook, Instagram

and other social media sites, she's also part

of a social media campaign, the purpose of which is to

raise awareness not so much of Medtronic but of how

challenging living with diabetes is.

Alford says, "The blue balloon campaign does not

feature any products, it is purely about raising awareness

of the complexities of a life with diabetes. Before we

decided on the campaign, we formed a consultation

group of 60 people living with diabetes Type I diabetes.

One of the things that came up on a regular basis was

other people's assumptions. When being told that a

person had Type I diabetes, other people assumed it was

due to bad diet and lifestyle choices, whereas chances

are, the person was more likely to be making very healthy

choices on a daily basis."

Social media challenges might not be to everyone's

taste, but for others they can be great fun. A few years

ago, the 'ice bucket' challenge took off and did the rounds.

The blue balloon challenge,should be less wet and cold

to participate in. There is an official 'lead' video, which

gives the idea of the challenge - to do something typical

in their day while keeping a blue balloon in the air at the

same time. The analogy is that this is what it's like living

with diabetes - you have to get on with everything else in

your day, while also constantly allowing time for looking

after your diabetes.

"We are hoping that the idea will appeal to people with

diabetes and anyone who knows someone with diabetes

well enough to understand the point of the challenge.

Then they can challenge their friends to do it," says

Alford. "The idea is about caring - and sharing - to help

raise awareness."

www.medtronic-diabetes.co.uk

Index

  1. Free online Desang diabetes magazine diabetes information
  2. Desang diabetes, magazine diabetes information, Sue Marshall diabetes
  3. ang diabetes magazine diabetes information, Sue Marshall
  4. Desang diabetes magazine, diabetes news
  5. diabetes news, diabetes research news, diabetes information, diabetes news
  6. diabetes news, diabetes research news, diabetes information, diabetes news
  7. Spirit Pharmacy for people with diabetes, Insupen and Insujet insulin injection devices, CareSens an
  8. diabetes news, diabetes research news, diabetes information, diabetes news
  9. Abbott Freestyle Libre 2, Flash Glucose Monitoring, FSL2, Abbott Wellness Factory
  10. diabetes news, diabetes research news, diabetes information, diabetes
  11. insulin pump, Dana RS system, artificial pancreas, Advanced Therapeutics UK, CamAPS FX, Dexcom G6
  12. diabetes news, diabetes research news, diabetes information, diabetes
  13. Medtrum A6 Touchcare patch pump and CGM in harmony
  14. Medtronic Penny App
  15. : Medtronic MiniMed 780G System Automated for an easier way to stabilise glucose levels.
  16. Free online Desang diabetes magazine diabetes information
  17. NHS diabetes care
  18. Desang diabetes magazine, diabetes diet
  19. Air Liquide Healthcare UK Tandem t:slim insulin pump with Control IQ
  20. desang, diabetes diet, diabetic diet, counting carbohydrates, food for diabetes
  21. Insulet Omnipod DASH insulin pump with insulin pods, podders, Omnipod DASH Personal Diabetes Manager
  22. desang, diabetes diet, diabetic diet, counting carbohydrates, food for diabetes
  23. Desang diabetes, Inside Diabetes guides, guide to injecting insulin, guide to injecting for people w
  24. Diabetes management equipment, my diabetes kit, desang diabetes magazine
  25. Diabetes management equipment, my diabetes kit, desang diabetes magazine
  26. Diabetes management equipment, my diabetes kit, desang diabetes magazine
  27. Diabetes technology education from Diabetes Technology Network DTN
  28. Page 0028
  29. Page 0029
  30. diabetes footcare, diabetic foot conditions
  31. Page 0031
  32. diabetes footcare, diabetic foot conditions
  33. Page 0033
  34. diabetes footcare, diabetic foot conditions
  35. Ascensia Contour Next One Diabetes blood test meters
  36. Free online Desang diabetes magazine diabetes information
  37. Page 0037
  38. Desang Diabetes Magazine, Making Carbs Count, carbohydrate counting for diabetes
  39. Desang Diabetes Magazine, Making Carbs Count, carbohydrate counting for diabetes
  40. Desang Diabetes Magazine, Making Carbs Count, carbohydrate counting for diabetes
  41. Desang diabetes kitbags, bag for diabetes kit
  42. Free online Desang diabetes magazine diabetes information

Related Issues