Desang diabetes magazine diabetes news, Ascensia Diabetes Challenge

KITLIVING

NEWS

REPORT

DEXCOM VIDEO

GLOBAL CHALLENGE

Can you help tackle Type 2?

Ascensia Diabetes Care has launched the

Ascensia Diabetes Challenge, a global

innovation competition that is seeking

innovative digital solutions to support

diabetes management and improve the

lives of those living with Type 2 diabetes.

The challenge aims to find new ways

to help tackle the management of the

global epidemic of Type 2 diabetes by

unearthing undiscovered solutions from

diabetes innovators. Finalists, runners-up

and the winner will all receive cash prizes

to support further development of their

ideas from a total prize fund of €200,000

(£150,000).

Through the challenge, Ascensia

aims to support companies that are

developing the next big leap forward in

digital solutions that could facilitate better

Type 2 diabetes management and help

relieve the burden it places on individuals,

healthcare systems and society. Although

solutions and therapies in this area

continue to improve year on year, many

of the emerging technologies currently

in development need further investment

to ensure they can play a critical role in

helping people with Type 2 diabetes to

better self-manage all aspects of their

condition.

Michael Kloss, CEO Ascensia Diabetes

Care says, "This challenge will not solve

the diabetes epidemic on its own, but it is

a critical step in the development of new

diabetes solutions. It aims to find, support

and nurture ideas from start-ups that have

the potential to revolutionize diabetes

management. We hope this challenge can

generate novel ideas from undiscovered

sources, and with Ascensia's support, we

want to be able to bring them to a global

patient population."

A judging panel, made up of

independent experts from diabetes and

digital health from across the world,

as well as members of the Ascensia

Medical, R&D and Commercial teams, will

assess the entries and determine finalists

and the winner. Dr. William Polonsky, a

clinical psychologist, Dr. Masood Nazir, a

general practitioner with a special interest

in diabetes and digital health, and Robin

Swindell, a Type 2 diabetes blogger, have

been confirmed as the first three judges,

and additional judges will be announced

later. Polonsky, President and Co-Founder

of the Behavioural Diabetes Institute,

San Diego, USA, says, "Behavioural

interventions are the key to enhancing

self-management in Type 2 diabetes, and

digital solutions are desperately needed

as a means to engage patients over

the long-term and enable sustainable

behaviour change. I am thrilled to be part

of the Ascensia Diabetes Challenge to try

and find the next innovations to address

the burden of Type 2 diabetes."

Entries can be submitted at

ascensiadiabeteschallenge.com

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