NEWS
NEWS
REPORT
WORLD DIABETES DAY
Each year the World Health Organisation (WHO) hosts a World
Diabetes Day (WDD) on 14 November (tomorrow!); it's the birth date
of Frederick Banting, who helped discover the hormone insulin and its
use in saving people's lives who would otherwise have died from T1D.
AA
s part of World Diabetes
Day 2020, Ascensia
Diabetes Care, maker
of the Contour range of
blood glucose monitoring
systems, celebrated the crucial role that
nurses play in helping people manage
their diabetes. This campaign is designed
to support the official theme, Nurses
Make the Difference, which has been
established by the International Diabetes
Federation (IDF). Ascensia's activities
this year focused on thanking nurses for
their tremendous efforts to help people
with diabetes live their lives. In total, 28
people with diabetes (PWDs) from across
the globe wrote letters to their nurses to
express their appreciation and gratitude.
These letters have been captured through
emotive videos highlighting how nurses
have guided, coached and supported
them emotionally and physically
throughout their diabetes journeys.
Rob Schumm, President of Ascensia
Diabetes Care, explained: "According to
figures from the IDF, around 9%of the
world's adult population has diabetes,
many of whom primarily self-manage
their condition. Nurses are often the
first and sometimes the only healthcare
professional that they see in relation to
their diabetes. This reinforces the critical
role they play and the positive impact
they can have for a person with diabetes.
The videos really demonstrate that
nurses hold a special place in the hearts
of those they have helped. Particularly
in those early interactions immediately
after diagnosis, which for many can be
life changing. What's striking is, for many
participating in this campaign their nurses
have remained by their sides from the
outset to the present day, helping them
navigate the maze that is diabetes.
Without this support, many people with
diabetes would have struggled. "In fact,
the idea for this campaign came from
an employee who shared how much he
wished he could thank the nurse who
supported him immediately after his type
1 diabetes diagnosis aged13. He talked
passionately about how tough the early
days were and how thanks to his nurse's
determination he was able to play in an
important soccer match the day after his
diagnosis. Years after his diagnosis, his
nurse was still supporting him and his
family through their journey with diabetes.
All this with a smile. We were moved by
history and realized that there must be
many more stories out there that should
be shared."
All 25 videos can be found on
Ascensia's website, below.
www.ascensia.com/wdd2020/
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