Desang diabetes magazine diabetes news, World Diabetes Day

NEWS

NEWS

REPORT

WORLD DIABETES DAY

Each year the World Health Organisation (WHO) hosts a World

Diabetes Day (WDD) on 14 November (tomorrow!); it's the birth date

of Frederick Banting, who helped discover the hormone insulin and its

use in saving people's lives who would otherwise have died from T1D.

AA

s part of World Diabetes

Day 2020, Ascensia

Diabetes Care, maker

of the Contour range of

blood glucose monitoring

systems, celebrated the crucial role that

nurses play in helping people manage

their diabetes. This campaign is designed

to support the official theme, Nurses

Make the Difference, which has been

established by the International Diabetes

Federation (IDF). Ascensia's activities

this year focused on thanking nurses for

their tremendous efforts to help people

with diabetes live their lives. In total, 28

people with diabetes (PWDs) from across

the globe wrote letters to their nurses to

express their appreciation and gratitude.

These letters have been captured through

emotive videos highlighting how nurses

have guided, coached and supported

them emotionally and physically

throughout their diabetes journeys.

Rob Schumm, President of Ascensia

Diabetes Care, explained: "According to

figures from the IDF, around 9%of the

world's adult population has diabetes,

many of whom primarily self-manage

their condition. Nurses are often the

first and sometimes the only healthcare

professional that they see in relation to

their diabetes. This reinforces the critical

role they play and the positive impact

they can have for a person with diabetes.

The videos really demonstrate that

nurses hold a special place in the hearts

of those they have helped. Particularly

in those early interactions immediately

after diagnosis, which for many can be

life changing. What's striking is, for many

participating in this campaign their nurses

have remained by their sides from the

outset to the present day, helping them

navigate the maze that is diabetes.

Without this support, many people with

diabetes would have struggled. "In fact,

the idea for this campaign came from

an employee who shared how much he

wished he could thank the nurse who

supported him immediately after his type

1 diabetes diagnosis aged13. He talked

passionately about how tough the early

days were and how thanks to his nurse's

determination he was able to play in an

important soccer match the day after his

diagnosis. Years after his diagnosis, his

nurse was still supporting him and his

family through their journey with diabetes.

All this with a smile. We were moved by

history and realized that there must be

many more stories out there that should

be shared."

All 25 videos can be found on

Ascensia's website, below.

www.ascensia.com/wdd2020/

continued over

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