Desang diabetes magazine, diabetes diet

KIT

EMBRACE SPICE

Norseland is the number

one British blended cheese

supplier. It has redesigned

its Mexicana cheese brand

logo and packaging to

show the versatility of the

cheese which has excellent

cooking and melting qualities.

Research confirmed that the

black background was eyecatching with strong

standout

and recognition in store, so this was retained and enhanced. The brand logo was

adjusted and modernised. The product variety was brought forward and colour coded.

A 'chilli window' was created using a single chilli so the cheese could be seen on the

front as well as on the back. Lisa Harrison, Senior Brand Manager from Norseland, says,

"We are thrilled with the redesign of the Mexicana packaging. We tested each element of

the design and copy so that we attract new consumers into the brand, whilst retaining

our current loyal consumers. It is always important that the product stands out on the

supermarket shelf and connects with its consumers visually."

Mexicana has three variants, Original, Extra Hot and new Vegan. The cheese is

sold on the deli and in the pre-pack aisle in most supermarkets in the UK in a range of

different formats: half wheel, slices, block and minis. Norseland is a leading specialty

cheese supplier based in Ilchester, Somerset. Its brands include Jarlsberg, Applewood,

Mexicana, Ilchester, Applewood Vegan and Mexicana Vegan.

www.norseland.co.uk

BACK TO

BLACKCURRANT

FOOD

NEWS

HUG IN A MUG

Iconic British brand Horlicks has launched

a dairy-free version of its hot malted drink,

Horlicks Vegan, designed to be made

with a milk alternative. The family favourite

brand, which has been a staple in pantries

across the country for nearly 150 years, has

signature creamy and malty characteristics.

It is the oldest malted drink brand (in fact it

is older than the tea bag which dates from

1904). Made in Britain since 1906 using

British farmed wheat and barley, it has a

strong British heritage, and formed part of

the forces kitbags during WW2 due to its 'complete and well-balanced nourishment'.

Registered by The Vegan Society, the new formulation has been developed to cater for

vegans but also for those who have dairy allergies. It can be enjoyed hot or cold, and

contains 14 key vitamins and minerals. Trials have shown that the new product tests

particularly well with popular barista alternatives, creating the same, thick, creamy and

warming hug in mug as the original favourite. Available from Asda RRP £3.49 (400g jar).

www.horlicks.co.uk

A blackcurrant extract improves glycaemic

control and insulin sensitivity, according

to a new study first from Liverpool

John Moores University. It showed that

taking the New Zealand blackcurrant

extract, CurraNZ, could be the answer

to effective, simple health management

to help dramatically reduce the risk of

developing Type 2 diabetes, by improving

insulin resistance by 22%. It therefore has

the potential to tackle obesity.

The new research suggests that a

potent polyphenol group of compounds,

anthocyanins, found in New Zealand

blackcurrants and dietetically wrapped

into a proprietary complex called Enzans

and which are in CurraNZ capsules, offers

the chance to ward off developing T2D

and the health risks of pre-diabetes.

In the new study, short-term, but not

acute, intake of New Zealand blackcurrant

extract CurraNZ improved insulin

sensitivity and free-living postprandial

glucose excursions (sugar spikes post

a meal) in overweight/obese individuals.

The study published in European Journal

of Nutrition investigated the effect of

repeated daily intake of New Zealand

blackcurrant anthocyanins on metabolic

responses in sedentary obese and

overweight individuals under 'free living'

conditions. Dr. Sam Shepherd, Senior

Lecturer in Sport and Exercise Nutrition,

who led the study, said, "These latest

research findings are really exciting, with

the potential of New Zealand blackcurrant

extract to have an even greater effect in

unhealthy people and those with T2D.

We know that exercise and specific diets

can improve insulin sensitivity and reduce

the risk of Type 2 diabetes, and CurraNZ

provides another approach. The big

difference is its implementation, as unlike

exercise and diet, taking two blackcurrant

capsules a day doesn't require a lot of

effort from the user."

CurraNZ is a high-potency natural

New Zealand blackcurrant extract in a

capsule, each containing the equivalent of

a generous handful of fresh blackcurrants.

Each pack of CurraNZ contains 30

capsules and is available at curranz.com

for £21.75 (£1.45p per day if taking two

capsules as recommended).

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  41. Desang diabetes kitbags, bag for diabetes kit
  42. Desang Diabetes Magazine, free diabetes magazine, living with diabetes

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