Desang diabetes magazine, diabetes diet

LIVINGLIVING

SUMMER SUCCESSES

A look at food and drink trends from supermarkets, producers taking

on projects in order to help the environment, as well as several coastal

start-ups bringing new beverages to our shores.

FOOD

REPORT

I

t appears that 'flexitarians' are

reshaping food retail, according

to researchers Mintel. Last

year, the UK 'free-from' market

grew 133% between 2013

and 2018. And has shown growth for

eight consecutive years. More and more

consumers are proactively avoiding

certain ingredients, driven by medical

reasons, healthier lifestyle choices,

ethical or environmental concerns.

Conscious ethical consumers want

to know more about how and where

their purchases are being produced.

As a result, ethical sensitivity is being

increasingly incorporated in the way food

is being produced and consumed and is

becoming a major factor in determining

where UK consumers spend their money.

According to Mintel, nearly 50% of UK

consumers state an avoidance of certain

foods in their households and 56% are

proactively reducing meat, seafood,

eggs and diary, with key motivators being

improved health, cost savings and the

environment, while not sticking to a strictly

vegan or vegetarian diet.

The shift towards flexitarianism and a

plant-based diet is mostly driven by the

younger generation but is quickly gaining

traction across all age groups. Plantbased cuisine is a growing

trend and is

appreciated for being light and innovative,

as well as good for the planet. In contrast

to the cattle industry which is responsible

for 51% of the total greenhouse

gas emissions, 91% of the Amazon

deforestation and water pollution, a plantbased diet requires

16 times less land

usage, 13 times less water and produces

50% less CO2 emissions.

An example of non-dairy cheese

is MozzaRisella is a forward thinking

100% plant-based food brand. With 0%

lactose, soya, gluten, artificial colourings,

or flavourings, the brand provides

100% organic, vegan-friendly, nutritious

products from Italian rice.

Also in a bid to help customers to

live healthier lives, Tesco has launched a

new 'Meat & Veg' range to ensure meals

are healthier, as well as reduce time in

the kitchen. The new range has been

developed in response to customers

increasingly demanding healthier, more

sustainable and convenient products. In

addition, more than two thirds of Britain's

Index

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