NEWS
In support of World Diabetes Day 2018 Ascensia has gathered
together an art and video gallery of families affected by diabetes.
Family-wide support
The Ascensia Diabetes
Care launched their
campaign for World
Diabetes Day 2018 to
celebrate the important
role of families for people with diabetes
by publishing 38 online artworks that
tell the stories of how families support,
inspire and impact people with diabetes
and the management of their condition.
Through these artworks, Ascensia aims
to highlight the critical role families play
in discovering, preventing and managing
diabetes, amplifying the messages of the
official theme for World Diabetes Day.
The Family and Diabetes was
chosen by the International Diabetes
Federation (IDF) as the 2018-2019
theme for World Diabetes Day. The aim
is to raise awareness of the impact of
diabetes on the family and promote the
central role they play in the management,
care, prevention and awareness of this
condition. To help the IDF specifically
highlight the essential role of families in
diabetes management, Ascensia asked
people across the world to submit their
family portraits and share stories of
how they support family members with
diabetes. Professional artists have then
added line drawings to digital versions of
these photos to embelish these already
inspirational stories.
Michael Kloss, President and CEO
of Ascensia Diabetes Care said: "The
support families provide is of paramount
importance for people with diabetes. We
are thrilled to provide our backing for this
year's World Diabetes Day theme, which
highlights the critical role of families in
discovering, preventing and managing
astle family video
diabetes. As a company that only focuses
on diabetes, we believe it is important to
highlight the enormous support provided
by the families of people with diabetes
and how they are rising to meet these
challenges daily. It is clear from the stories
that we have seen, just how important
families are for people with diabetes at all
stages of their condition. They are helping
them to lead healthier lives, providing
support to complete the tasks necessary
to manage their diabetes each day and
are ensuring that it has the minimum
impact on their lives. Family members
provide a crucial, unshakeable support
network to celebrate the positives and
provide emotional support when things
are difficult. We hope that the artworks
of these inspirational families will help to
raise awareness of diabetes globally on
this critical awareness day."
Spanning 30 countries, the
digital gallery is available at
www.ascensia.com/wdd2018