18
FOOD
KITCHEN CONFIDENTIAL
FEELING A CRUNCH
HOSPITALITY
HOTSPOTS
As non-essential businesses
reopened in England for the first
time since lockdown restrictions
were imposed in January 2021, new
track and trace data reveals the
region where the most number of
people flocked to their local pubs,
bars, restaurants and cafes on the
first day of trading (12 April). Of
nearly 18k hospitality venue checkins, one-in-three
were made by
people in the South East (32%). This
was followed by the North West
(19%), and Yorkshire (13%). The data
has been gathered by hospitality
tech platform Airship.co.uk, through
its track and trace solution useTrck.
to. The company has over 11,000
venues across the UK, including
Wetherspoons, Costa Coffee, Pret,
Greggs and Cafe Nero. Other areas to
mobilise included the Midlands (12%),
South West (12%), East Anglia (8%)
and the North East (4%).
Dan Brookman, CEO of Airship,
said: "It was an amazing day despite
the snow flurries, and the feedback
from operators was that customers
were delighted to be back - it more
resembled a Sunday in July than a
Monday in April. Consumers know
what to expect this time around and
there was far less strain on the venue
teams than previously, even with
more stringent guidelines to follow."
Binta's Kitchen is a London based,
female founded and black owned
brand committed to sharing wellness
and putting northern Nigerian
foods on the map. "Our sauces and
superfoods are infused with exciting
flavours whilst being healthy, vegan
and nutritious," says founder Binta
xxxxx. "We have partnered with a
number of local charities to tackle
child food poverty in deprived
London boroughs. She was recently
featured on BBC Radio London with
Vanessa Feltz because she runs
cookery classes for children the next
being on Mother's Day. We believe in
showcasing kindness, authenticity
and fostering creativity."
Foods are available to purchase
online, such as Spinach and Pumpkin
Sauce. This sauce is prepared with
fresh gourd pumpkins and smooth
leaf spinach grown in Northern
Nigeria. The flavours combine to
create a sensational chunky mix of
earthy spinach and sweet pumpkin. It
tastes best when poured over pasta,
spread on toast or dipped into with
tortilla chips. It's ready made, has no
added sugar, is vegan, gluten free and
has a rich taste with mild spices.
www.bintasKitchen.com
Well&Truly, is one of the fastest
growing snack brands in the UK*, is
to be completely plant-based this
year, coinciding with the launch
of two new flavours, Banging BBQ
and Punchy Pickles and a change in
recipe for two existing products. This
is part of Well&Truly's commitment
to bring flavour, innovation and a
touch of naughtiness to plant-based
snacks. The brand's Crunchies are
made with all-natural ingredients,
and have 40% less fat than the
average crisp, keeping all the craveworthy
flavour to keep customers
digging to the bottom of the pack
(wait, where's the catch?). Naughty
flavour, nice ingredients - that's why
they're naughty-ish.
The naughty-ish brand persona
was launched in 2020 by none other
than Gemma Collins herself (who
else of course?). The campaign's
cheeky style mirrors that of the
brand - a snack brand that's not
bad for you, just naughty-ish.
Well&Truly snacks are available in
30g (80p) and 100g bags (£2), flavours
include: Really Cheesy, Sour Cream
& Onion, Smokey Paprika, Sea Salt
& Cider Vinegar, Banging BBQ,
Punchy Pickles. Available across the
UK in Tesco, Sainsbury's, Ocado,
Wholefoods, Booths, Farmdrop
and Waitrose.
www.wellandtruly.co.uk
*+110% growth YoY: Kantar 52 week ending
March 2019