desang, diabetes diet, diabetic diet, counting carbohydrates, food for diabetes

18

FOOD

KITCHEN CONFIDENTIAL

FEELING A CRUNCH

HOSPITALITY

HOTSPOTS

As non-essential businesses

reopened in England for the first

time since lockdown restrictions

were imposed in January 2021, new

track and trace data reveals the

region where the most number of

people flocked to their local pubs,

bars, restaurants and cafes on the

first day of trading (12 April). Of

nearly 18k hospitality venue checkins, one-in-three

were made by

people in the South East (32%). This

was followed by the North West

(19%), and Yorkshire (13%). The data

has been gathered by hospitality

tech platform Airship.co.uk, through

its track and trace solution useTrck.

to. The company has over 11,000

venues across the UK, including

Wetherspoons, Costa Coffee, Pret,

Greggs and Cafe Nero. Other areas to

mobilise included the Midlands (12%),

South West (12%), East Anglia (8%)

and the North East (4%).

Dan Brookman, CEO of Airship,

said: "It was an amazing day despite

the snow flurries, and the feedback

from operators was that customers

were delighted to be back - it more

resembled a Sunday in July than a

Monday in April. Consumers know

what to expect this time around and

there was far less strain on the venue

teams than previously, even with

more stringent guidelines to follow."

Binta's Kitchen is a London based,

female founded and black owned

brand committed to sharing wellness

and putting northern Nigerian

foods on the map. "Our sauces and

superfoods are infused with exciting

flavours whilst being healthy, vegan

and nutritious," says founder Binta

xxxxx. "We have partnered with a

number of local charities to tackle

child food poverty in deprived

London boroughs. She was recently

featured on BBC Radio London with

Vanessa Feltz because she runs

cookery classes for children the next

being on Mother's Day. We believe in

showcasing kindness, authenticity

and fostering creativity."

Foods are available to purchase

online, such as Spinach and Pumpkin

Sauce. This sauce is prepared with

fresh gourd pumpkins and smooth

leaf spinach grown in Northern

Nigeria. The flavours combine to

create a sensational chunky mix of

earthy spinach and sweet pumpkin. It

tastes best when poured over pasta,

spread on toast or dipped into with

tortilla chips. It's ready made, has no

added sugar, is vegan, gluten free and

has a rich taste with mild spices.

www.bintasKitchen.com

Well&Truly, is one of the fastest

growing snack brands in the UK*, is

to be completely plant-based this

year, coinciding with the launch

of two new flavours, Banging BBQ

and Punchy Pickles and a change in

recipe for two existing products. This

is part of Well&Truly's commitment

to bring flavour, innovation and a

touch of naughtiness to plant-based

snacks. The brand's Crunchies are

made with all-natural ingredients,

and have 40% less fat than the

average crisp, keeping all the craveworthy

flavour to keep customers

digging to the bottom of the pack

(wait, where's the catch?). Naughty

flavour, nice ingredients - that's why

they're naughty-ish.

The naughty-ish brand persona

was launched in 2020 by none other

than Gemma Collins herself (who

else of course?). The campaign's

cheeky style mirrors that of the

brand - a snack brand that's not

bad for you, just naughty-ish.

Well&Truly snacks are available in

30g (80p) and 100g bags (£2), flavours

include: Really Cheesy, Sour Cream

& Onion, Smokey Paprika, Sea Salt

& Cider Vinegar, Banging BBQ,

Punchy Pickles. Available across the

UK in Tesco, Sainsbury's, Ocado,

Wholefoods, Booths, Farmdrop

and Waitrose.

www.wellandtruly.co.uk

*+110% growth YoY: Kantar 52 week ending

March 2019

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