Page 0021

KITLIVING

The reason we are panic buying due to the

imminent threat of COVID-19 is because

the brain's survival mode overrides any

rational decision making, says Dr. Ali

Fenwick, an expert in human behaviour at

Nyenrode Business University. According

to Dr. Fenwick there are four main reasons

why we bulk buy:

1) Survival mode

When we are put in an uncertain or

threatening situation, our more primitive

part of the brain takes over. We fall back on

survival mode, suppressing or distorting

rational decision-making, which in case

of grocery shopping leads to bulk buying.

We are buying to 'survive'. Although the

government promises there will be no

disruption to food supply, we don't know

this for sure as most of us have not been

in a similar situation before. So, we rather

buy more food than we normally would.

2) The Scarcity Effect

When products become scarce, people

perceive them as more valuable. We

are more willing to go out and buy, and

even pay more, for scare products.

Scarcity drives buying behaviours, even

for products we might not actually want.

Which explains why we buy more food

than we need to have or why people are

currently on the run for toilet paper.

3) Herd Behaviour

Although you might not bulk buy yourself,

the fact other people around you are,

creates an immediate urge for you to do

the same. In uncertain situations, we tend

to follow what other people do or say,

especially people similar like us. So, if your

friend, family member, or colleague is bulk

Panic buying, as explained by a

doctor of human behaviour

buying you feel you should do the same.

4) Sense of control

The global pandemic is a cause for a lot of

uncertainty in the world and has resulted

in many countries closing their borders

and imposing self-isolation. These

external constraints create an internal

need to exert personal control as a way

to feel safe. Being able to buy things

provides us with a sense of control over

our surroundings, which also leads to us

buying more than we need to have.

Fenwick says, "Bulk buying is

caused by various psychological and

environmental cues which throw rationalthinking out of the window.

When in

survival mode, we mainly let our emotions

drive decisions and are more susceptible

to social influences. So, we will rush out

and buy more because we believe others

are doing the same."

Doesn't mean you should though.

Keep calm, and try not to panic.

ON A (LOO) ROLL

Make more of music

For a distraction from coronavirus,

celebrated cellist Yo-Yo Ma has kicked

off a campaign on Twitter to share

#SongsOfComfort on Twitter with

performances including Bach's Cello

Suite No.3 dedicated to healthcare

workers. If modern music is more your

thing, there's a BBC round-up of online

ad-hoc concerts from bands and artists

who've live-streamed concerts from their

living rooms or home studios, inlcuding

Chris Martin of Coldplay among others.

bbc.co.ukentertainment

You may be able to help the NHS. Being a

contact for a chat will certainly help someone

else feel safer and more connected and

might give you something to look forward

to as well while we sit this out.

goodsamapp.org/NHS

FULLY CHARGED, a leading electric

bike retailer, is providing eBikes to NHS

workers for free. The initiative will provide

doctors and nurses with a safer, healthier

alternative to using public transport for

their commute in the capital. The bikes

can be hired for three months at no

charge. Fully Charged is also calling on

the rest of the cycling industry to step up

and help frontline staff keep moving while

using public transport as little as possible.

fullycharged/nhs

MINDFUL CHEF, a recipe delivery

service, is offering 30% off their healthy

recipe boxes to all NHS workers

throughout this period. If you know any

NHS staff, or you are one yourself, simply

email from your NHS email (or with your

NHS email cc'd in!) and they will help set

you up. hello@mindfulchef.com

HELP THE NHS

(pass it on)

Index

  1. Page 0001
  2. Dexcom CGM, continuous glucose monitoring
  3. Page 0003
  4. Page 0004
  5. Abbott Freestyle Libre, Flash Glucose Monitoring
  6. Page 0006
  7. Medtronic Guardian Connect
  8. Page 0008
  9. Page 0009
  10. Page 0010
  11. BD, Becton Dickinson, injection technique, BD pen needles
  12. Page 0012
  13. Home test HbA1c, A1C Now Self-Check
  14. Page 0014
  15. Medtronic Minimed 670G hybrid closed loop insulin pump
  16. Page 0016
  17. Association of British Clinical Diabetologists, Diabetes Technology Network, Libre Flash education p
  18. Page 0018
  19. Page 0019
  20. Page 0020
  21. Page 0021
  22. NHS UK coronovirus information
  23. Second Nature lifestyle behaviour change
  24. Carbs & Cals, Chris Cheyette, Yello Balolia, Making Carbs Count
  25. Carbs & Cals, Chris Cheyette, Yello Balolia, Making Carbs Count
  26. Carbs & Cals, Chris Cheyette, Yello Balolia, Making Carbs Count
  27. Diabetes UK helpline
  28. Page 0028
  29. Page 0029
  30. Nemaura Medical, Faz Chowdhury, sugarBEAT, BEATdiabetes, glucose sensor, glucose sensor for Type 2 d
  31. Nemaura Medical, Faz Chowdhury, sugarBEAT, BEATdiabetes, glucose sensor, glucose sensor for Type 2 d
  32. Nemaura Medical, Faz Chowdhury, sugarBEAT, BEATdiabetes, glucose sensor, glucose sensor for Type 2 d
  33. Nemaura Medical, Faz Chowdhury, sugarBEAT, BEATdiabetes, glucose sensor, glucose sensor for Type 2 d
  34. Page 0034
  35. Page 0035
  36. Page 0036
  37. Page 0037
  38. Page 0038
  39. Omnipod Insulet insulin pump with insulin pods, podders
  40. Page 0040

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