ew research by
Dr. Will's is based on
2,000 Brits who were
asked to document
their ketchup eating habits. In another
survey, almost a third of the nation
admitted they were most likely to take
a 'dip' of ketchup from the side of the
plate, this Chambers explains is an act
of conforming, or the sign of a 'well
rounded human being,' with 20% ranked
as 'squirters', neatly squirting ketchup
across the plate. One in 10 admitted to
spreading their tomato sauce with a knife.
Devilish diners were in the minority
with just 5% confessing to 'robbing'
sauce from another's plate to avoid
contamination on their own - according
to Chambers we put up with these people
because they are fun to be around. And
there's a name for those who opt out of
ketchup - the avoiders. Speaking about
this group, Dr William Breakey, founder of
Dr. Will's, said, "We find a lot of people
avoid condiments because they have
concerns around the health implications
of covering their food in ketchup, though
our sauces have no added sugar."
Dr. Will's then teamed up with
psychologist and wellbeing consultant
Lee Chambers to further define what your
ketchup habits say about you.
Dipper (on the side): The dipper is
the most popular of condiment behaviours
and suggests a character who likely to
conform to societies norms. A dipper is
unlikely to take spontaneous risks and is
a calming influence on other individuals.
In life, they are not overly excitable but are
happy and well-rounded human beings.
WHAT'S UP, KETCHUP?
What you do with your ketchup says something about you, says psychologist
Lee Chambers, separating the 'squirters' from the 'dippers'.
Squirter (all over neatly): The
squirter is a thoughtful individual,
likely to be empathetic and more
optimistic about the world. They
are often the quiet one in the room
and the most likely to put others
needs first. They are likely to be in
professions that help other people,
and they like to keep things simple.
evenly): The spreader is a
methodical character, with an eye
for detail and a need for uniformity.
They like solving problems and
usually excel in technical roles.
While they may not be the most
social individuals, they are likely
to have a clear goal of where they
are going in life and are likely to be
Separator (own dish):
The separator understandably prefers
clear boundaries and rules. They are
likely to value order and justice, have
strong individualistic traits. They are
fans of process and design and have a
heightened physical self-awareness.
Splodger (all over mess): While
the splodge may look like they have
applied condiments like an excited child,
this chaos is a precursor to a dynamic
individual, who is likely to take action and
start new things outside of their comfort
zone. They may not always finish or
deliver, but they keep a level head in a
crisis and are highly adaptable.
Robber (steal from another
plate): The robber is the rarest breed
of condiment lover. A robber is always
looking to innovate and doesn't accept
the status quo. With the inner confidence
to encroach on the boundaries of others,
they are agile but lack compassion for
others. They are likely to take risks and
use charisma to soften other individuals.
They may be competitive but are generally
fun to be around.
Avoiders: The indignity! Those
who don't eat ketchup are likely to see
themselves as more sophisticated, have
more chance of seeing every small detail
in life, and are more likely to be in creative
professions. We mustn't forget that some
people have a phobia of tomatoes and
red sauces, and there are many reasons
to not be a ketchup eater.
Dr. Will's is an all-natural family of noadded sugar ketchups and sugar free
mayonnaises. They are available in
Tesco, Waitrose, Ocado and