LIVINGLIVING
FOOD
NEWS
NEW BRAND
OUTDOOR EVENT
Inspired by outdoor adventures and
handmade in Dorset, Firepot by
Outdoorfood was The Seed Fund's
2017 winner, meaning that the company
will now benefit from a year of business
support, branding and mentoring from
the philanthropic organisation's network
of food and drink industry experts. Owner
John Fisher called the winning product,
"a game changer that can make a huge
difference to eating outdoors."
Outdoorfood has created a selection
of backpack-friendly meals including Chilli
con Carne, Dal and Risotto. They have
a two-year shelf life, buth are free from
preservatives and just require hot water
to prepare.
Fisher created his own range of
healthy and satisfying slow-cooked
meals, ensuring they were lightweight
enough to be enjoyed from the heights of
the Himalayas to the fjords of Chile. From
polar explorers and serious sailors to
weekend ramblers and happy campers,
this is food with proper nutrition. We hope
to hear more about this in the future!
The UK has recently seen a considerable
rise in avocado consumption. The EU,
including the UK, is one of the fastest
growing markets worldwide and already
the second-largest consumer market
in the world for avocados, which are
delicious (if you like them!), versatile,
nutritious and easy to prepare.
The World Avocado Organization
(WAO) was established in 2016 and
represents some of the world's largest
avocado producers, exporters and
importers, including Mexico, Peru, South
Africa and the United States of America.
The organization's primary purpose is to
promote and increase the consumption,
awareness and value of avocados around
the world. In a move to strengthen this
consumer trend, the WAO has launched
a major marketing and retail initiative with
a particular focus on the UK, France and
Germany with a new visual identity for
avocados: Avocado - the Fruit of Life, the
aim of which is powerful brand recognition
for the already popular fruit.
A downloadable online e-cookbook
in English, French and German is the
first e-cookbook dedicated exclusively
to avocados. It is accompanied by
dedicated channels on Instagram,
YouTube, Facebook, Pinterest and Twitter.
https://avocado-cookbook
MINERAL BOOSTER
Ojamin Herb & Fruit is made from a
combination of 14 ingredients. The allnatural formulation
has been proven to
reverse fatty liver diseases phenotype.
Pre-clinical trials showed that Ojamin's
active ingredients directly repair liver cells
damaged by the fatty liver diseases, which
can cause Type 2 diabetes. Clinical studies
undertaken by Innovative Concepts in
Drug Development (ICDD) in France have
shown that these supplements can lead
to a reversal of T2D.
The original formulation of Ojamin
was created in India in 1971 by LK Tate,
who was diagnosed with diabetes aged
44. He resolved to heal himself and was
inspired to blend a mixture of natural
herbs and fruits including turmeric, basil
and watermelon seeds and which he
believed contributed to his eventual long
and healthy life. He died aged 100.
A bestseller in India and Asia, it is
available in bottle, sachet and capsule
form and costs £29.99 for a month's
supply. www.ojamin.com