Cities Changing Diabetes, Novo Nordisk diabetes

LIVINGLIVING

"There are now 36

cities engaged in this

global network

to a broader range of communities.

This has led to the creation of a number

of health promotion ideas and events,

including Walking Cricket (where

participants receive coaching in cricket

skills and play games of walking cricket),

Healthy Goals (an education and physical

activity programme) and United Leicester

(a pilot health promotion programme in

primary schools).

A challenge

Obviously, COVID-19 has impacted on the

face-to-face delivery of these, with many

being paused in order to adapt delivery to

a new virtual world, but to date a lot has

been learned, shared and achieved.

Leicester has a large population

of people of South Asian descent, a

community that is already at a relatively

higher risk of developing Type 2 diabetes.

Developing health interventions that

are culturally relevant and located

within communities has enabled local

organisations to engage with more at-risk

populations. Wanting to promote health

and wellbeing within Leicester's South

Asian communities, LDC brought together

Leicester City in the Community (the

community outreach arm of Leicester City

Football Club) and The Centre for BME

Health to engage this local population.

Barriers to engagement with South

Asian communities were identified

and included the location of activities,

perceptions of sports clubs and who they

work with, the importance of peer support

and misunderstandings about the nature

of physical activity (misperceived by some

people as being limited to exercise such

as gym workouts or sports). Based on

these insights, the Healthy Goals 12-

week education and physical activity

programme was developed. Education

sessions and facilitator- led conversations

with participants around lifestyle and diet

were designed to be culturally relevant

to them and delivered by the LDC, while

physical activities under the programme

have been led by Leicester City in the

Community. All-female sessions have

been run as part of the initiative in order

to empower women and give them the

opportunity to take better care of their

own health.

The Walking Cricket series of events

delivered by Leicestershire County Cricket

Club has been successful in attracting

older South Asian men to get more

active, but the programme has been open

to anyone who is keen to try out a new

continued over

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