cHilDREN TARgET FOR uNHEAlTHy FOOD
WHo calls for tighter controls on the Zsuzsanna Jakab, WHo regional there is a strong link between tV
marketing to children of foods high in Director for europe, says: “millions of viewing and obesity in children. recent
saturated and trans fats, free sugars and children across the european region are data suggest that children become
salt, in order to fight childhood obesity. subjected to unacceptable marketing obese not just because they watch tV,
tightening restrictions on marketing is practices. Policy simply must catch instead of being active, but also because
central to this fight, according to a new up and address the reality of an obese they are exposed to advertising and
report from the WHO Regional Office for childhood in the 21st century. children other marketing tactics. most products
europe: marketing of foods high in fat, are surrounded by adverts urging them to featured are high in fat, sugar or salt. the
salt and sugar to children. consume foods high in fat, sugar and salt, leading categories of advertised foods are
unfortunately, marketing unhealthy even when they are in places where they soft drinks, sweetened breakfast cereals,
food to children has been proven to should be protected, such as schools and biscuits, confectionery, snack foods,
be disastrously effective. While adults sports facilities.” ready meals and fast-food outlets.
know when they are being targeted by the promotion of foods high in The WHO Regional Office for Europe
advertising, children cannot distinguish, saturated and trans fats, free sugars and web site offers further information on
for example, between advertisements and salt has been recognized for some time nutrition and obesity, including marketing
cartoons. this makes them particularly as a significant risk factor for childhood of foods high in fat, salt and sugar to
receptive and vulnerable to messages obesity and the development of diet- children. for more info click here.
that lead to unhealthy choices. related noncommunicable diseases.
BDEc viD FOR BOluS cAlS to Win a
BOURNEMOUTH DIABETES AND ENDOCRINE CENTRE HAS
WORKED WITH ACCU-CHEK ON VIDEOS TO DO WITH ITS COMBO
INSULIN PUMP THE FIRST OF A SERIES OF EDUCATIONAL VIDEOS
IS NOW AVAILABLE ONLINE. CLICK THE PIC FOR A PREVIEW!
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