Zaytoun Fairtrade





A look at some products from Palestine


aytoun was founded in

2004 to trade olive oil

produced in Palestine. It

then become a UK social

enterprise to develop

Palestinian artisan foods, while continuing

to sell the world's first Fairtrade olive oil,

which was certified in 2009.

Zaytoun Organic, Fairtrade Extra Virgin

Olive Oil is renowned for its pungent,

peppery flavour and this brand was the

first organic Fairtrade olive oil to be sold

in the UK. Zaytoun Medjoul Dates are

the 'King of Dates', sweet and succulent,

these dates are grown in the sunshine

on the outskirts of Jericho, just down the

road from Bethlehem. Zaytoun is the only

importer of fair trade Palestinian dates to

the UK.

Zaytoun remains a successful

Community Interest Company supporting

the relationship between Palestinian

producer communities and a growing

network of customers in the UK and

Ireland. Zaytoun Palestinian olive oil and

maftoul (or couscous, see right) are both

certified organic products.

Um Hikmat, a producer from Deir

Ballout village speaks about the tradition

of making maftoul by hand: "We may

not have technological advancements in

our village but we can do things with our

hands that are superior to anything made

by machines. No machine can make this

kind of maftoul. It does not work. Since

we started making maftoul for Canaan

Fair Trade we have been enjoying each

other's company more. We love life. We

want to enjoy it to the fullest; this is why

we don't work alone. Maftoul is a great

excuse to get together, cook together,

and work together. We roll, we chat, and

we feel good when we are finished that

The word maftoul means

'hand-rolled', reflecting the

tradition way Palestinian

women prepare organic

bulgur and whole wheat flour.

Just as their grandmothers

have always done, women

work together to crack, handroll

and dry the organic

wheat in sunshine. Zaytoun

maftoul and freekah, above,

and maftoul being made top

right. Mejool dates (right)

and olive oil (far right).

we accomplished something as a group.

These are the beautiful things in life."

The Zaytoun range continues to grow,

and is now available online and through

volunteer distributors independent

delicatessens and farm shops.


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