NEWS
NASAL GLUCAGON COMING IN BED
WITH BRITVIC
Insulin supplier Lilly has developed a
nasal spray (intranasal glucagon) for the
emergency treatment of extremely low
blood sugar (e.g., coma, seizures). The
product has been submitted to regulatory
agencies and approval decisions in both
the US and Europe are expected in 2019.
The new glucagon powder is administered
like a nasal spray, without any need for
mixing or injections (as per current options
to deliver glucagon delivery kits). Intranasal
glucagon will be faster to administer,
less prone to errors, and will reduce fear
during hypo emergencies - leading to
a faster recovery and reduced medical
costs. In a trial, Lilly's nasal glucagon was
successful with 96% of people who were
treated with nasal glucagon by a caregiver
recovered within 30 minutes of treatment.
Lilly acquired the product from Locemia
in 2015
www.diatribe.org/lilly
In an interessting move, Diabetes UK has
partnered with British company Britvic,
purveyor of soft drinks brands 7Up,
Gatorade, J20, Pepsi Max, Purdey's,
R Whites Lemonade, Robinsons and
Tango. You can see Diabetes UK's press
release by clicking HERE, and some
other reporting from THE DAILY MAIL,
as well as THE TIMES, and drinks
industry website JUST DRINKS.
As reported by Karen Hoggan Business
reporter for the BBC, breakfast cereal
brand Kellogg's will be put 'traffic light'
labelling on most of its packs sold in the
UK. The system, the UK government's
voluntary scheme, was introduced in
2013 and indicates how much salt, sugar
or fat foods contain. Kellogg's said it had
made the change after having listened to
consumers, government and retailers.
The traffic light system labels foods
green, amber or red, to help consumers
easily identify products that have low,
medium or high levels of salt, fat and
sugar. Kellogg's new labelling will start to
appear on brands including Coco Pops,
Crunchy Nut, Corn Flakes, Rice Krispies,
Frosties and Special K from January 2019.
The rollout will be complete by early 2020.
Many supermarkets have voluntarily
adopted the traffic light system for their
own brands, while rival cereal maker
Nestle introduced the 'traffic light' scheme
on its cereal brands including Shreddies
and Cheerios in 2017. Weetabix has used
it since 2016.
www.bbc.co.uk/news/
LABELS ON
THE PACK
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