KIT
FOOD
NEWS
You jerk!!
For those who fancy some meat when
snacking, protein boosts can be found
from The Meatsnacks Group, which has
71% manufacturer share of the jerky and
biltong market in the UK. The company
was established in 2015 through the
merger of The Jerky Group and Cruga
Lttd, with brands including Wild West,
Cruga Biltong, Wild West Deli, Men's
Health Fuel Beef Jerky and Texas Joe's
Jerky. The Meatsnacks Group also make
jerky and biltong for a number of private
label customers including M&S, Itsu and
Lidl. Jerky is made from prime cuts of
beef, chicken or salmon and is marinated
and slowly cooked and smoked. Biltong is
made from beef silverside and is marinated
and air-dried. The Group exports to over
27 countries. Recently added to the range
is a choice of salmon jerky options, which
extended the range of high-protein snacks
from the group, which already included
beef and chicken jerky and beef biltong.
Salmon jerky is high in protein and Omega
3 oils. It's also gluten free and has lower
calories than other alternatives. Wild West
Salmon jerky has 119 calories per pack.
The company's Wild West packaging has
also been refreshed in order to increase
brand stand out and improve product
provenance. Wild West salmon jerky
is made from Scottish farmed Atlantic
salmon in the highlands of Scotland.
www.meatsnacksgroup.com
Completely Barmie
Nottingham-based Barmies, producer
of an innovative baked beer snack that
has revived the tradition of brewers and
bakers working together, has worked
with The Seed Academy, a philanthropic
organization that helps small companies
grow. The brand was redesigned to tell
the story behind these unusual fermented
snacks. Graduating from the School of
Artisan Food in 2016, founder Sophie
Wood created Barmies using the ageold tradition
of making bread from the
surplus yeast of beermakers, known
as 'beer barm'. Collaborating with
different breweries for each flavour, each
pouch represents part of the Barmies
story, from the Cheese & Sesame with
Portland Porter, to the Olive Tapenade
with Moonshine Pale Ale, brewed by
craft beer pioneers Abbeydale Brewery.
An illustration on the back of each pouch
explains how the beer barm is fermented
and worked into the dough before baking,
bringing to life a traditional process that is
being used for the first time in the snack
category. The new-look 30g pouches of
Barmies are now available and come in
three flavours from £2.30 in good pubs
across the land.
ABOVE: Jerky choices
from Meat Snacks Group.
BELOW: Barmies's nibbles.