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KIT

FOOD

NEWS

You jerk!!

For those who fancy some meat when

snacking, protein boosts can be found

from The Meatsnacks Group, which has

71% manufacturer share of the jerky and

biltong market in the UK. The company

was established in 2015 through the

merger of The Jerky Group and Cruga

Lttd, with brands including Wild West,

Cruga Biltong, Wild West Deli, Men's

Health Fuel Beef Jerky and Texas Joe's

Jerky. The Meatsnacks Group also make

jerky and biltong for a number of private

label customers including M&S, Itsu and

Lidl. Jerky is made from prime cuts of

beef, chicken or salmon and is marinated

and slowly cooked and smoked. Biltong is

made from beef silverside and is marinated

and air-dried. The Group exports to over

27 countries. Recently added to the range

is a choice of salmon jerky options, which

extended the range of high-protein snacks

from the group, which already included

beef and chicken jerky and beef biltong.

Salmon jerky is high in protein and Omega

3 oils. It's also gluten free and has lower

calories than other alternatives. Wild West

Salmon jerky has 119 calories per pack.

The company's Wild West packaging has

also been refreshed in order to increase

brand stand out and improve product

provenance. Wild West salmon jerky

is made from Scottish farmed Atlantic

salmon in the highlands of Scotland.

www.meatsnacksgroup.com

Completely Barmie

Nottingham-based Barmies, producer

of an innovative baked beer snack that

has revived the tradition of brewers and

bakers working together, has worked

with The Seed Academy, a philanthropic

organization that helps small companies

grow. The brand was redesigned to tell

the story behind these unusual fermented

snacks. Graduating from the School of

Artisan Food in 2016, founder Sophie

Wood created Barmies using the ageold tradition

of making bread from the

surplus yeast of beermakers, known

as 'beer barm'. Collaborating with

different breweries for each flavour, each

pouch represents part of the Barmies

story, from the Cheese & Sesame with

Portland Porter, to the Olive Tapenade

with Moonshine Pale Ale, brewed by

craft beer pioneers Abbeydale Brewery.

An illustration on the back of each pouch

explains how the beer barm is fermented

and worked into the dough before baking,

bringing to life a traditional process that is

being used for the first time in the snack

category. The new-look 30g pouches of

Barmies are now available and come in

three flavours from £2.30 in good pubs

across the land.

ABOVE: Jerky choices

from Meat Snacks Group.

BELOW: Barmies's nibbles.

Related Links

Visit www.meatsnacksgroup.com

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