KIT
COGENT THINKING FROM KOJI DRINKS
FOOD
NEWS
In response to trade and consumer
feedback, KOJI, the low calorie, allnatural soft
drinks brand has redesigned
its packaging added new sizes to its
range and introduced Cucumber and
Watermelon, Jasmine and Elderflower
and Camomile and Lemongrass flavours.
Luke Sapsed, Co-Founder for Future
Drinks says, "We believe sweeteners
are the root of all evil so the start of
our journey was to eliminate all artificial
sweeteners - we refused to use stevia,
aspartame or any other enhancer or
additive. We didn't want to add too much
sugar either as sugary drinks can be
sticky and high in calories. We wanted a
clean, crisp and refreshing soft drink, low
in calories and great with food or simply
having fun with friends - a non-alcoholic
choice that we actually wanted to drink.
But when you leave out sweeteners and
flavour enhancers, the result can often be
unpalatable!
"Deep in the heart of Japanese
tradition, we found a natural process that
would bring our dream to life - Koji - it
is the way to make soy sauce and Sake
as well as other foods. Koji is an ageold method
that extracts flavour from
ingredients, removing sugars but keeping
the flavour. Inspired by this traditional
process, we developed our own patented
technique, enabling us to retain all the
flavour and nutritional properties of our
ingredients. A complex blend of dried
fruit, spices and herbs with a wide range
of nutritional and health benefits us the
basis of our fruit infusion. The heart of
Koji's flavour comes from Japanese
Persimmon, goji berries, lemon peel,
challenger hops and apple."
KOJI Lemon and ginger is available in
330ml glass bottles. It has 3.5g carbs per
100ml and costs £19.60 for 12 bottles
www.kojidrinks.com
"Ginger is one of the world's best medicines and is excellent
for digestion and circulation. Along with lemon peel, it also
has antiseptic qualities, making this a really powerful health
giving combination," says Sarah Hughes, medical herbalist
and nutritional therapist.