14
NEWS
JDRF now Breakthrough T1D
The leading global Type 1 diabetes charity, JDRF
International (JDRF) has rebranded itself as
Breakthrough T1D.
The charity claims that the
new name, which JDRF UK
will roll out in October,
"embodies its mission to
cure and treat Type 1 diabetes (T1D),
while supporting everyone who lives
with the condition" and "reflects the
charity's exclusive focus on the needs
of the T1D community. Breakthrough
T1D will continue JDRF's journey,
accelerating breakthroughs in
research, breakthroughs in access
to treatments, and bringing the
T1D community together to help
everyone make their own personal
breakthroughs."
Since launching over 50 years
ago JDRF has been at the forefront
of every major type 1 research
breakthrough, bringing life-changing
treatments and technologies to the
people who need them the most.
With the generous support of
the global T1D community who
have given their time, donations,
and expertise, JDRF has connected
the world's brightest minds to
advance treatments, influence
policy, and improve access to care
all over the world. This vital work
will gather momentum, accelerating
breakthroughs as the charity's
new name enables it to raise more
awareness, engage with more
supporters and gain more funding for
its vital work.
Karen Addington, JDRF UK CEO
says, "Today is a monumental day
in our history, with a new name
that truly expresses our impact,
our ambition, and our steadfast
support of the entire T1D community.
This new brand clearly expresses
JDRF's global role in spearheading
its research endeavour to prevent,
treat and cure Type 1 diabetes,
while making everyday life better
for the people who face it. Today,
we are opening doors that were
once closed by diagnosis and people
with T1D are living healthier, longer
lives. Tomorrow, we will make this
condition a thing of the past, by
accelerating research and driving
innovation forward."
Changing reality
Rachel Connor, Director of Research
Partnerships at JDRF UK adds, "Our
research is changing the reality of
T1D. Breakthroughs in prevention,
treatment, and cure research,
are moving fast to transform the
experience of people with T1D.
Thanks to our support of technology
research, innovations like continuous
glucose monitoring and hybrid closed
loop are part of everyday life with
T1D for increasing numbers of people.
Programmes like the ELSA Study offer
hope for a better start to managing
T1D, and with potential new
immunotherapies on the horizon,
precious years without the need for
insulin could be gained. T1D research
is moving forward at speed, driven by
global collaboration, we look forward
to delivering the next generation of
breakthroughs that will inexorably
lead to a world without T1D."
Global insight findings show that
the JDRF name, which originally stood
for the Juvenile Diabetes Research
Foundation, has been limiting the
charity's ability to reach people of all
ages with Type 1 diabetes. JDRF has
now developed a visionary, powerful
brand that more accurately reflects
who it is: the world leader in Type