18
LIVING
Director of Engage Minds Hub at
the Universita Cattolica of Milan,
Margherita Cejas, Chief of Staff at
the Ministry of Health of the City
Government of Buenos Aires and
Giorgio Gori, Mayor of Bergamo.
The City of Longevity Global
Conference comes at a time of
accelerating demographic change
across the world and also growing
awareness of the need to tackle
barriers to spending in the older
population and understand the
opportunities of the longevity
economy. Through its Voice citizen
network and a range of innovative
programmes, NICA is at the forefront
of research and development around
the longevity economy, working with
business and academia to deploy new
products and services for people to
be healthy at all stages of life.
Support is key
The North of Tyne Combined
Authority (NTCA) is a key supporter
of this activity and will work
alongside the city council and
university to implement the City of
Longevity toolkit.
Henry Kippin, Chief Executive of
NTCA and Interim Chief Executive
of North East Mayoral Combined
Authority, said: "We are delighted to
be supporting NICA as it works to
understand how cities are changing
in response to the unprecedented
increase in human life expectancy
that we have witnessed over the last
century. As a combined authority,
we are committed to helping
residents lead healthier, happier lives
and building a more inclusive and
resilient urban economy."
Professor Chris Day, ViceChancellor
and President of
Newcastle University, said: "The
City of Longevity Global Conference
marks an important milestone in
NICA's development and as one of
the world's foremost universities, we
were delighted to welcome so many
international delegates to discuss the
important subject of healthy ageing
in the urban context."
Better for longer
The National Innovation Centre for
Ageing (NICA) is a global organisation
supported by an initial investment
from UK Government and Newcastle
University to help co-innovate -
together with citizens and private
and public organisations - services,
technologies and products and
deliver them to the market through
innovative, ethical, and sustainable
business models.
Its mission is to 'add intelligence
to ageing and longevity' by
connecting and interpreting the
personal, social, environmental and
economic dimensions that underpin
different stages of life. The purpose
to create a world in which we all live
better, for longer, caring about planet
and people - present and future.
NICA's sister organisation, Voice,
is a unique organisation, comprising
a large network of citizens across
the UK and internationally. Voice
members contribute immense
insights, experience, ideas and
wisdom to identify unmet needs,
wants and aspirations to drive
innovation for healthy ageing and
longevity and improve research.
www.uknica.co.uk
If we are to
be successful
in making the
transition from
age-friendly cities
to longevity cities,
then we must
have engagement
at every level
~ Professor
Nic Palmarini