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FOOD
Ghayour flavour
The sustainable spice company,
Steenbergs, has announced that it
has teamed up with award-winning
Middle Eastern chef Sabrina Ghayour
to produce three unique new spice
blends to complement her delicious
recipes and add a little Middle
Eastern magic into everyday cooking.
The launch of the new spice
blends coordinates with the
publication of Sabrina's seventh
cookbook, FLAVOUR, which is
published October 2023. It is a
brand-new collection of simple,
delicious, crowd-pleasing recipes
which can be tailored to all tastes
and budgets.
"Flavour is such an important
element of my cooking," says
Ghayour, "No matter what food
I make, or where or what I eat,
taste is everything. To me, flavour
is comfort, satisfaction and even
nostalgia, but importantly, it never
has to be complicated, heavy-handed
or extreme. Life is too short to
eat bland food; sometimes a little
seasoning, a flourish of herbs or a
squeeze of lemon or drizzle of honey
is all it takes to really elevate an
otherwise simple dish into something
that suddenly bursts with big,
bold flavour."
The three new spice blends
encapsulate Sabrina's passion
for flavour. They are exclusive to
Steenbergs and have been hand
blended to Ghayour's own recipes.
Flavour Blend is a mix of cumin,
coriander, cinnamon, turmeric,
garlic powder, paprika, cayenne,
lime powder, cracked black pepper,
an earthy blend of spices is simply
perfect for roasted meats, root
vegetables and kebabs." Persiana
Blend is a fragrant blend of rose
petals, sumac, lime powder, cumin,
coriander, cinnamon, garlic powder
and cayenne is perfect for roasted
meats, grills, game, poultry as well
as oily fish and other seafood. Bazaar
blend is a wonderfully versatile
blend of oregano, paprika, Spanish
citrus pepper, ginger and garlic
powder which can be used in a wide
variety of ways in salads, rice dishes,
hummus and even flatbreads.
The spice jars are available for sale
individually (from £2.75/£3) but also
as a complete set of three, beautifully
packaged in a jute bag with a card
and ribbon, all ready for Christmas
gifting (£9.50).
www.steenbergs.co.uk
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