31
FOOD
will continue to demand more of
our food, winning producers will
be keeping up with technological
capabilities. She says, "Kent-based
Ro-Gro specialise in growing
microgreens. They are leading the
way in employing technology along
with renewable farming practices,
showcasing a vertical farm powered
by 40% solar energy. Not only are
they making use of tech to maximise
production, they are also focusing
on growing salad that provides the
consumer with maximum health
benefits, as microgreens have more
minerals and micronutrients than
fully grown plants."
Gut health
Consumers are increasingly
recognising the link between gut
health and overall well-being, driving
demand for probiotic-rich options
and creating a surge in gut health
awareness. Floortje sees a rising
demand for these local gems, stating,
"Kent based Zak's Kombucha and
Wasted Kitchen offer both flavour
and health benefits. Zak's Kombucha
offers probiotic-packed kombucha,
while Wasted Kitchen tackles food
waste with diverse, gut-friendly
fermented products. As gut health
gains prominence, these local
producers emerge as go-to choices
for both taste and well-being."
Eating Out
There is no doubt that the pandemic
shook the hospitality sector to its
core, and while this has undoubtably
influenced an increase in home
delivery and takeaway habits, eating
out at restaurants and pubs is finally
beginning to bounce back. "In 2024 I
think we will see more eating out, but
customers will prioritise quality over
quantity, in other words they may eat
out less than pre-covid but will spend
more when they do, maximising
those occasions. The traditional
English pub now competes with fine
dining restaurants, with many (like
The Ferry House in Harty) picking up
AA Rosette awards for their locally
sourced menus."
Produced in Kent is a trade
organisation dedicated to supporting
and promoting all types of food,
drink and craft businesses in Kent.
Produced in Kent is a strong, widely
recognised brand, benefiting and
promoting its membership businesses.
It provides business support, advice
and networking opportunities for its
members.
www.producedinkent.co.uk