35
FOOD
Nature's Wisdom
Crunch Time Planet Farms is the first vertically farmed product stocked by
Waitrose.
Thanks to a unique, cutting edge, fully automated growing system, the
leaves move from harvest to bag in under a minute. Additionally, the cleanroom
growing conditions and root-only irrigation system leads to a dry
and crispy leaf with no need to wash. Eat straight from the bag, and listen
carefully, there is a crunch you can actually hear. By virtue of the fact the
leaves have never been touched or washed, they stay fresh and crispy in the
fridge for at least eight days. There's no chemical residue, less waste and
maximum freshness. The process also offers a new benchmark in sustainable
food production with 95% less water used, a 93% reduction in soil occupancy
and 96% less fertiliser than in traditional agriculture. Currently headquartered
in Italy, this is the first time Planet Farms products are available in the UK.
Planet Farms is a certified B Corp. Packs are £1.80 RRP for 70g in Delicate Mix,
Everleaf Iceberg Lettuce, Vitality Mix and Mixed Leaves.
Daniele Benatoff, CEO and Co-Founder of Planet Farms, says, "We hope the
UK will love our pioneering Italian-grown salads, and experience crunchiness
and freshness like never before. This partnership represents our shared values
of quality, sustainability, and innovation. We want to make sure that foods stay
fresher on shelf, for longer, and contribute to reducing food waste. We believe
that by combining technology with nature's wisdom, we can grow better food
for everyone - delicious, fresh, and respectful of the planet."
www.planetfarms.ag/en
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