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FOOD
One good thing
The rebrand represents a bold, colourful,
and warm new look that builds upon the
company's original aesthetic while clarifying
its mission to make ethical hydration the
easy choice for consumers. The new visual
identity of One Water harks back to their
original logo, featuring two inverted water
droplets forming the shape of a heart,
symbolising the good being done with every
purchase of One Water.
The rebrand is accompanied by a
marketing and social media campaign,
'Do One Good Thing'. The rebrand is more
than just a fresh design - it's a response
to shifting consumer expectations. In a
world where global challenges can feel
overwhelming, consumers want to make a
difference, but they need clear guidance on
how to take action. The rebrand is designed
to strip away the complexity and reinforce
our core message: every One makes a
difference. The new look was created by
The Collaborators, a design agency based in
Bristol.
Since its founding in 2005, the company
has helped to change over 5 million lives
through its clean water initiatives, mainly
in sub-Saharan Africa. The rebranded
packaging also features a QR code on the
back of each bottle, allowing consumers
to easily learn more about the brand's
initiatives and the impact of their purchase.
One Water is B Corp certified.
www.onewater.org.uk
How sweet it is(n't)
If you fancy a bit of hazelnut-chocolate
spread but would like to skip the nuts, palm
oil and refined sugar then look for Choc Pot
Hazelnot from Sweet Freedom. It has all the
indulgent, creamy chocolate-hazelnut flavour
you crave… but with not a single nut in sight.
Yep, Choc Pot Hazelnot is totally nut-free
and made in a nut-free factory, so it's safe for
those avoiding nuts without missing out on
the taste.
Naturally sweetened with fruit (apple and
carob), there's no palm oil, no refined sugar,
and no artificial sweeteners. Whether you're
spreading it on toast, drizzling it on porridge,
spooning it onto pancakes or sneaking a
spoonful straight from the jar (no judgement
here!), Choc Pot Hazelnot can satisfy
chocolate spread cravings but in a more
natural way.
Behind the Sweet Freedom brand is a
small, passionate team, including original
co-founder Deborah Pyner. Sweet Freedom is
committed to producing ethical, sustainable,
plant-based products, all lovingly made
in the UK. Choc Pot Hazelnot joins the
award-winning Choc Pot range (Original
and Caramel) - all plant-based and fruitsweetened.
RRP £3.35.
www.sweetfreedom.co.uk
Hard baked
Flake Bake, the pioneering handmade
Jamaican patty brand rooted in Caribbean
flavours, is a small, family business. Under
the leadership of Mike Williams (pictured)
and his father Paul and a strong emphasis
on community, responsibility, commitment,
and resilience. Its journey began in South
London where it quickly became renowned
for its Jamaican patties boasting the flakiest
of golden crusts. These were distinguished
by its use of simple, fresh ingredients and a
commitment to quality.
With a diverse audience - including
young urbanites, adventurous food
enthusiasts, and multicultural communities
- the business sells thousands of patties
at Notting Hill Carnival each year and
has earned its reputation as the No.1
choice of patty in South London. The
business now aims to create, expand,
and invest in multiple Caribbean brands
while supporting entrepreneurs and
serving the Caribbean community through
entrepreneurship.
www.flakebake.co.uk