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FOOD
All Grown Up!
A new salad brand, Unbeleafable, is
available to buy in selected Tesco.
Recent research has found that 98%
of consumers say they throw away
bagged salad (survey conducted
by Attest into shopping habits and
consumer attitudes on 12 July 2023
with 1,000 respondents). This new
brand can help people cut down on
food waste linked to bagged salads,
as it stays fresher and crisper for
longer than any other ready-to-eat
salad in the UK and it's all grown
in Kent. Unbeleafable is grown by
GrowUp Farms (a B Corp) in its
vertical farm, a perfect growing area
for plants, year-round, helping UK
food and farming to become more
sustainable and self-sufficient.
Unbeleafable is grown using
94% less water than bagged salads
produced from a field or greenhouse.
Because the salad does not need to
be grown with pesticides or washed
in chlorine to be ready-to-eat, the
leaves are tastier, crisper and stay
fresher for longer than other readyto-eat
bagged salads sold in the UK,
making it less likely to be thrown
away - better for the environment
and better value for shoppers.
Kate Hofman, Founder of GrowUp
Farms, says, "We've been growing
unbelievably good leaves for over a
decade. The UK relies on importing
67% of the salad we eat each year
and more than 90% in the winter.
We create the perfect growing
conditions for our leaves, like a
Mediterranean spring day, every
day and we're not dependent on
unpredictable weather." Unbeleafable
salad retails at £1.50 for a 90g bag
with three salads in the range at
Tesco. www.unbeleafable.co.uk